Growth
Growth · Sales · Marketing · Data

Aarit
Shah.

I build growth at the intersection of sales, marketing, and data.

From enterprise AI SaaS to consumer brand growth — driven by one obsession: understanding why customers say yes, and building systems that make it happen more.

About

Growth is
the thread.

Sep 2025 – Present
MS Marketing Intelligence
Fordham University, Gabelli School of Business
New York, NY
Customer Analytics · Business Intelligence · Machine Learning
SQL · Tableau · Python · Excel
Jun 2021 – May 2024
BBA — Business Administration
NMIMS — Narsee Monjee Institute
Mumbai, India
Specialization: Marketing · Brand Strategy · Consumer Behavior

I've never been the type to wait for a playbook.

My career started in sales — cold calls, client conversations, and learning why people say yes and why they don't. That experience shaped how I approach marketing: always grounded in the customer, the conversation, and real decision-making behavior.

Over time, I expanded beyond sales into marketing strategy and data analysis, understanding how all three work together to drive growth.

I've worked across enterprise AI SaaS and consumer startups, building B2B growth through outbound strategy, client management, and revenue ownership.

What became clear quickly is that the strongest teams don't separate sales and marketing. They work from the same customer understanding — just with different tools.

At Fordham Gabelli, I'm now building stronger technical depth in Python, SQL, Tableau, and machine learning — and applying them to real business problems.

I'm interested in roles across growth, marketing strategy, GTM, and analytics where execution and decision-making come together.

GTM Strategy Outbound Sales Marketing Intelligence Data Analytics B2B Growth CRM Systems Python · SQL Tableau Fordham Gabelli MS
Experience

Work experience.

Click any role to expand — context, impact, and key takeaways.

01
Snackible
B2B Growth Associate · Mumbai, India
Feb – Aug 2025
Context
Fast-growing healthy snacks brand expanding B2B corporate distribution. Worked across sales execution and marketing strategy to drive acquisition and account growth.

What I Did
  • Built outbound pipelines for corporate clients
  • Refined GTM targeting using marketing inputs
  • Prioritized high-conversion accounts across channels
  • Analyzed client data to identify high-value segments
  • Managed corporate activations end to end
Key Impact
18 accounts closed in 6 months $22K → $38K monthly B2B revenue Structured pipeline targeting GTM-aligned activations
Growth improves when sales execution, marketing targeting, and data analysis operate as one system — not three separate functions.
02
Engati Technologies
Business Development Associate · Mumbai, India
Jun 2024 – Jan 2025
Context
Enterprise AI SaaS platform for customer engagement automation. Managed the full client lifecycle across enterprise accounts from demo to deployment.

What I Did
  • Managed 25+ enterprise accounts end to end
  • Delivered demos and onboarding for 100+ stakeholders
  • Coordinated AI CX deployments across clients
  • Refined GTM messaging with product & marketing teams
  • Converted customer feedback into product improvements
Key Impact
25+ enterprise accounts managed 100+ stakeholder sessions led 30+ AI deployments supported
Sales becomes more powerful when customer feedback is structured and flows directly into marketing and product — closing the loop between revenue and roadmap.
03
Yuvraj Entertainment
Event Coordinator · Mumbai, India
May 2023 – Feb 2024
Context
Celebrity talent and event management company. High-pressure live event execution across multiple stakeholders and tight timelines.

What I Did
  • Managed 30+ events for 23 celebrity clients
  • Coordinated vendors, logistics, and on-ground execution
  • Handled multi-stakeholder communication under pressure
  • Collected and actioned post-event feedback
Key Impact
30+ live events executed 23 celebrity talent clients
Execution quality depends on clarity and communication under pressure. The fundamentals are the same whether you're managing talent or managing accounts.
04
Internships
HMS Bearings · Gurukrupa Impex
Early Career
HMS Bearings — Sales Development Intern
Built outbound pipeline systems and CRM tracking frameworks. First exposure to structured sales operations and account prioritization.
Gurukrupa Impex — Client Relations Intern
Supported post-sale communication and client coordination. Developed foundational client management and relationship skills.
Projects

Applied work.

Data, strategy, and systems — built from real problems. Click to expand.

01 · Analytics
Uber NYC Rider Behavior Analytics
Analyzed how pricing and wait times impact rider cancellations in NYC ride-sharing data.
PythonSQLRegressionSegmentation
View project +
Understand how surge pricing and wait times affect rider cancellations and what can be optimized.
Cleaned and structured ride data with Python and SQL. Built multivariate regression models. Segmented across zones and ride conditions to isolate variables.
Identified strong correlation between surge pricing and cancellations. Found wait time amplifies price sensitivity. Highlighted pricing optimization opportunities at scale.
Small changes in pricing and timing can significantly shift user behavior at scale.
02 · Marketing Science
Chipotle Marketing Mix Modeling
Built an econometric model to quantify each marketing channel's true contribution to revenue.
EconometricsPythonAttribution
View project +
Measure the true contribution of each marketing channel to revenue — beyond last-click attribution.
Built econometric marketing mix model. Analyzed spend vs revenue relationships across channels. Simulated budget reallocation scenarios.
Identified per-channel revenue contribution. Exposed inefficient spend distribution. Built optimization framework for reallocation.
Marketing works best when treated as a connected system, not isolated channel budgets.
03 · Campaign Analytics
Hershey Campaign Optimization
Improved campaign ROI through segmentation analysis and budget reallocation modeling.
ExcelTableauSegmentation
View project +
Uneven performance across campaign segments was dragging overall marketing ROI.
Excel and Tableau analysis of segment performance. Audience segmentation by behavior and response rates. Budget modeling for reallocation scenarios.
Identified underperforming segments. Improved allocation strategy. Enhanced overall campaign efficiency and ROI.
Better segmentation leads to better marketing decisions — and more efficient spend.
04 · GTM Strategy
Insomnia Cookies Expansion Strategy
Designed a data-driven college market expansion strategy from primary survey research.
Survey ResearchGTMMarket Analysis
View project +
Identify high-potential college markets for expansion using real demand signals, not assumptions.
200+ survey responses collected and analyzed. Behavioral analysis of purchase intent and frequency. Market evaluation framework built from data up.
Identified priority target markets. Built expansion prioritization framework. Designed full GTM plan for market entry.
Expansion works best when grounded in real user behavior, not assumptions about markets.
05 · Automation
AI Shopping Agent (n8n System)
Built an automated pricing intelligence and purchase recommendation workflow.
n8nAutomationAI Workflow
View project +
Consumers lack structured price intelligence to make confident, well-timed buying decisions.
Built n8n automation workflow for real-time price tracking. Integrated multi-source price data. Designed buy vs wait recommendation logic.
Real-time price intelligence system. Automated buy/wait recommendations. Decision support that adapts dynamically to price trends.
Future tools combine automation with decision intelligence — not just data collection.
Skills

The toolkit.

Three interconnected domains. One growth mindset.

Growth & Marketing
Go-to-market strategy Outbound sales Campaign analysis Audience segmentation B2B growth GTM execution Revenue operations Marketing mix modeling
Data & Analytics
Python SQL Tableau Excel (advanced) Regression modeling Machine learning Data visualization Econometrics
CRM & Systems
Salesforce Zoho CRM Pipeline management Account management n8n automation Workflow design
Contact

Let's talk growth.

Open to opportunities across growth, GTM strategy, marketing analytics, and business development — anywhere execution and data come together.

Best fit roles
What I'm looking for
Open to roles across growth, sales, marketing, and operations — anywhere strategy, execution, and data come together to drive real business outcomes.
Growth Sales Marketing Operations Product
Based in
New York City
Open to full-time roles starting immediately. Comfortable with in-person, hybrid, or remote. Authorized to work in the US.
Full-time In-person Hybrid Remote US Authorized